Si Steers Change Management, Channels, Employee Engagement, Internal Comms, Social Media

Does social media work in a business environment?

Social media is the new way to communicate. In the digital age people are leaving behind traditional media in favour of the social media revolution. People are now accessing opinion informing news via Twitter, Facebook, You Tube, MySpace, and Blogging sites. The popularity of social media is a big business in the commercial world. The … Continue reading Does social media work in a business environment?

Si Steers CSR, Employee Engagement, Internal Comms

Is CSR an effective engagement tool in economic turbulence?

A definition of Corporate Social Responsibility (CSR) will differ across organisations; and its purpose and profile will vary accordingly. CSR is often looked at as a governance initiative and a reputation management tool in positioning an organisation as a credible and ethical business. Some organisations also recognise the benefits of a strong CSR programme as … Continue reading Is CSR an effective engagement tool in economic turbulence?

Si Steers Internal Comms

How do organisations get the most out of Internal Comms?

 The debate around the best place for Internal Communications to sit within an organisation has raged since the profession came into existence. The reason there is no real ‘right’ answer is because there are persuasive arguments for both. Having worked out of a Marketing and HR department, I have a view around the structure that … Continue reading How do organisations get the most out of Internal Comms?