A key trend that has been emerging is the growth of Social Media influencers and how they are disrupting traditional ways of the way businesses look at marketing, the authenticity of an influencer as a trusted voice can give brands a significant edge in competitive markets. Many businesses don’t yet have the maturity or in … Continue reading Influencers inside the workplace
Digital Content in the Workplace
Digital transformation is a focus for most organisations – ‘going digital’ has many facets, it isn’t just about the technology – it is also about culture and the content. The Digital Workplace is the inward looking part of transformation; the focus is on enabling employees to work in more agile and efficient ways. Although the … Continue reading Digital Content in the Workplace
Enterprise Social: a different way of storytelling
The introduction of Enterprise Social into the workplace has transformed how organisations communicate and engage with employees. Depending on the maturity of your social culture, there is now far more scope for employees to generate content and create more of a bottom up and less of a top down method of storytelling. This has huge … Continue reading Enterprise Social: a different way of storytelling
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