A key trend that has been emerging is the growth of Social Media influencers and how they are disrupting traditional ways of the way businesses look at marketing, the authenticity of an influencer as a trusted voice can give brands a significant edge in competitive markets. Many businesses don’t yet have the maturity or in … Continue reading Influencers inside the workplace
Internal Comms & Digital: Friends or Foes?
One of the key drivers behind becoming a ‘digitally enabled’ business is the alignment with your culture – it is a movement away from traditional working practices, and traditional ways of communicating and engaging employees. The latter is a challenge to Internal Communications and HR functions that actually play a critical role in creating a … Continue reading Internal Comms & Digital: Friends or Foes?
Creating an adoption strategy for Enterprise Social
With the introduction of Enterprise Social into the workplace; it is a commitment by organisations to a new way of working. The introduction of an Enterprise Social tool can act as the catalyst for change, but in isolation, it will not unlock the business benefits that organisations will expect to see. The deployment of any … Continue reading Creating an adoption strategy for Enterprise Social