A key trend that has been emerging is the growth of Social Media influencers and how they are disrupting traditional ways of the way businesses look at marketing, the authenticity of an influencer as a trusted voice can give brands a significant edge in competitive markets. Many businesses don’t yet have the maturity or in … Continue reading Influencers inside the workplace
One of the key drivers behind becoming a ‘digitally enabled’ business is the alignment with your culture – it is a movement away from traditional working practices, and traditional ways of communicating and engaging employees. The latter is a challenge to Internal Communications and HR functions that actually play a critical role in creating a … Continue reading Internal Comms & Digital: Friends or Foes?
The introduction of Enterprise Social into the workplace has transformed how organisations communicate and engage with employees. Depending on the maturity of your social culture, there is now far more scope for employees to generate content and create more of a bottom up and less of a top down method of storytelling. This has huge … Continue reading Enterprise Social: a different way of storytelling