- Productivity: An engaged workforce is likely to be more motivated than a workforce that isn’t. Motivation is a key influencer behind productivity; a motivated employee will be more willing to go above and beyond to get the job done. Better productivity means better efficiency; meaning an organisation can get more value from an employee if they recognise the link between engagement and productivity.
- Customer Service: One of the critical factors to an increased bottom line is customer service. An employee that is engaged and takes pride in the organisation they work for can be a real ambassador. To underestimate your employees as the gatekeepers of your reputation is really missing a trick. Investing in an engagement strategy is building a platform for your employees to champion your business.
- Innovation: An organisation that has high engagement is better placed to drive innovation from within. Ideas from your employees about how to grow your business are a very powerful tool in driving new profit streams. An engaged employee will look for ways to do things differently; and not just accept the norm.
- Word of mouth: An engaged employee will champion your organisation to friends and family. With the explosion of social media the reach your employees can have is significant. For employees to be your primary brand ambassador you need to recognise engagement as being a key influencer.
- Competitive advantage: When talking to potential clients or investors it can be a really strong part of your pitch that you have a highly engaged workforce. It can be especially strong if you have benchmarked against industry or an accreditation that recognises high engagement such as Times top100. If you are in a competitive process the advantage that an engaged workforce can add to your narrative can be a real influencer.
Aligning your Engagement and Internal Communications strategies
The above lays out a case for organisations to put investment and focus on driving engagement; an engagement strategy can have a real impact on your bottom line.
Whilst it is difficult to put an actual figure on the impact of engagement a very strong link can be drawn between high performing organisations and high engagement.
To achieve high engagement you need to align with your communication strategy. The single biggest factor on engagement is communications; and in an economic climate where margins are being squeezed and competiveness is at a peak investing in internal communications and engagement can have an impact on the overall financial performance of a business.