With the introduction of social tools into the workplace there are real opportunities for Communications teams to use hashtag marketing techniques for internal campaigns and to create engaging signposts for key business behaviours such as collaboration and innovation. Hashtag marketing has become a very effective tool in the external social environment, with businesses being able … Continue reading #Hashtags as an Internal Communications tool
Getting the most out of your internal event
Internal events can be an expensive and resource intensive exercise. It is difficult to put an actual ROI on the cost of an event; but the concept of bringing together communities in a business to focus on strategy and direction can have a significant impact on engagement. If an event is at a leadership level, … Continue reading Getting the most out of your internal event