Telling your organisational story

Internal Communications can be defined in a number of ways; but the primary objective of the function should be to share your organisational narrative with employees, and facilitate and encourage conversation about direction and future. A culture of high engagement is best achieved when you create a sense of unity within a business. If you … Continue reading Telling your organisational story

What makes a good Internal Comms Strategy?

Setting up an Internal Communications function from scratch can be daunting task, but it is also a real opportunity. I have been fortunate enough to work in two organisations where I have been able to create an Internal Communications function: both were exciting change and transformation projects, and there was plenty of scope for creativity in developing … Continue reading What makes a good Internal Comms Strategy?

Internal Communications in a crisis: XL Leisure Group

Crisis management is one of the most unpredictable elements to Public Relations; there is no set process for reacting quickly to events and managing corporate reputation. Crisis management is usually the responsibility of an external communicator; but to forget your employees during a crisis can create risks to engagement and your response to customers and … Continue reading Internal Communications in a crisis: XL Leisure Group

Increasing engagement in a volatile economy

When the economy is creaking and business is suffering, maintaining and increasing employee engagement levels is a challenging task. The business narrative will naturally be based upon a negative message where cost pressure and declining profitability equate to pay freezes, redundancies, and efficiency measures. An employee relationship with its employer is based upon a number … Continue reading Increasing engagement in a volatile economy

Leadership perception of Internal Comms

It is something that will differ in every organisation, how does leadership perceive Internal Communications? Every business will have a different expectation and understanding; IC is a function that will have different objectives in different businesses. I read with interest how Internal Communications is perceived by leaders in 2011 in the VMA professional development survey. … Continue reading Leadership perception of Internal Comms

Profiling an Internal Communications practitioner (based upon VMA IC development survey)

Following on from a recent study by VMA group there was an interesting insight across hiring managers about the top five skills that are ‘most lacking’ in Internal Communications recruits. I thought it would be useful to delve a little deeper into those skills and try to put some context behind why they are an … Continue reading Profiling an Internal Communications practitioner (based upon VMA IC development survey)

Inspirational leadership: entrepreneurial culture key to high engagement

If you talk to employees at companies like Apple and Virgin they will be fantastic ambassadors for the companies they work for. There will be many factors as to why organisations drive high engagement and achieve cultural ambition; but a critical part of achieving such a level of employee loyalty is through inspirational leadership. When … Continue reading Inspirational leadership: entrepreneurial culture key to high engagement

Employee Engagement in 2012: 80% hosting employee survey

Against a backdrop of Government austerity and economic volatility organisations will have to be innovative to drive engagement over the next 12 months; especially when the core of the business narrative will be influenced by external factors that are more negative than positive. In a period of commercial turbulence where cost and efficiency are the … Continue reading Employee Engagement in 2012: 80% hosting employee survey

5 reasons why high engagement = increased bottom line

Productivity: An engaged workforce is likely to be more motivated than a workforce that isn’t. Motivation is a key influencer behind productivity; a motivated employee will be more willing to go above and beyond to get the job done. Better productivity means better efficiency; meaning an organisation can get more value from an employee if … Continue reading 5 reasons why high engagement = increased bottom line