One of the key roles of Internal Communications is to provide advice and expertise on how to position messages to employees. When a business has negative news to communicate this may impact on engagement and moral: and that is when Internal Communications steps in to demonstrate its value.
One of the key misconceptions that employees may have around Internal Communications is that it is a ‘spin’ function of the leadership team. This is why it is important when communicating negative news you follow a set formula – that will sometimes include challenging business leaders on the range of factors that will influence your message.
These are the 5 steps I always consider when developing a ‘negative’ communication:
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